What is a Property Stylist

Hi, I’m Julie, owner and consultant at Julianne Property Styling.

Julianne Property Styling

Julie Davies – Property Stylist

Do you know something? I’m not an interior designer. I do something different. 

Does this sound familiar? You have a property on the market. You’ve been trying to sell it for quite some time. 

You’ve done everything, and perhaps with more than one estate agent. People come round for viewings, but not enough of these are turning into offers. When they do, the offers are just not high enough.

You know your property is worth the price you are asking. So why isn’t it selling?

At some point, your estate agent might suggest it is time to try dropping the price. Perhaps they already have. You really don’t want to do that.

Would you like to try something else first?

The fact is, no matter how much you’ve done to smarten up your home and de-clutter, it remains “your” home – and that’s the problem.

People walk in and they feel they’re in someone else’s living space. It’s about psychology as much as style and taste. When you have that subconscious feeling of being in another person’s home, it becomes harder to imagine it as your own.

It makes it more difficult to create that desire, that feeling of wanting. Because it’s only when people get that feeling – that emotional bond with the property – that the price ceases to be such an issue.

As a property stylist, I look at your home from the point of view of the buyer. 

Interior design is about personalising a home; I do the opposite.

Essentially, I take “you” out of your property and make it appeal to as many potential buyers as possible. We need them to imagine it as their home.

It’s about giving you the best possible chance of connecting with them – making them feel that emotional “yes”. Because ultimately, every buying decision is an emotional one.

The price of your property is nowhere near as important as how it makes people feel.

Would you like to talk about how we can transform your property? Please give me a call or use my contact form.


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